Wonkavision

Reuters reports that Cablevision, a major provider of cable in the New York area, is introducing "a service to enable subscribers to interact with commercials by clicking on their remote controls." The article explains at length why advertisers might appreciate this service, but is conspicuously mum on the benefits to consumers -- other than offering a hilariously roundabout way to get free paint.

On the other hand, those of you who live in the New York City media market (um, are there any of you?) will know what I mean when I say that I've been interacting with those Cablevision ads for a while now, chiefly by means of the mute button.