Wednesday, June 14, 2006

A Fantastic Concept

If you are like me you love dollar stores. Unlike boring 18th century stores where the items sold in a store are classed by type or idea, dollar store items are united by their value. Just one dollar. Excellent. The one drawback of the dollar store is that while they can sell things that are worth way less than a dollar (by selling them in bulk) they have a hard time selling things that are worth more than a dollar. They can sell 2$ brooms by selling the bristles separately which is a nice idea. But you could probably not buy a good knife at the dollar store, since you can't disassemble knives.

Clearly what we need is to extend the dollar store concept. Let's position ourselves strategically ahead of inflation and pioneer the Fifty Dollar Store.

At the fifty dollar store, not only could you (in principle) buy all the things you can buy at the dollar store, you can buy them in huge cost-effective lots. Need 200 packs of Wrigley's gum for that quit-smoking retreat? The fifty dollar store is your place to go. You could buy whole brooms, no assembly required, and buy them 25 at a time because we all know how quickly brooms crap out. And you could buy things, whole things, worth more than a dollar. For instance you could buy:

Cheaply made furniture
Standing rib roasts
Medium quality wristwatches
Fresh durians
Passport renewal

Basically all the necessities of life are available, at some level of quality, for fifty dollars. That is certainly not something you could say about dollars. If there were a fifty-dollar store in my neighborhood you couldn't keep me away.

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