Palatin Technologies Holds Our Cultural Future In Its Hands

As of course you know by now, Palatin Technologies, apparently a leader in protein design, is testing the new sex drug, chemical name bremelanotide. Everyone has already gotten ahead of me in opining that this is going to change the world, or other important utterances. It probably would too, although I am reasonably sure the FDA will shoot it down.

Anyway. The important thing here is what Palatin Technologies, if their drug is approved, will call it. When John Lennon was christened, it was an important moment in cultural history. People said John Lennon's name billions of times. But at the time, nobody knew Lennon would be important at all. It was not a momentous decision for Mrs. Lennon.

On the other side, we have every reason to think that bremelanotide will be the next big thing. Remember how many times in your life you have heard "Viagra"? It hasn't really died down yet. If Palatin Technologies wants millions of people around the world to say "Fart Drug #1" or some other embarrasing name hundreds of times each, it has the power.

I'm not sure I could handle such an important responsibility myself. If I were CEO of Palatin Technologies, I would probably kick the task down the chain of command until the mail boy was in charge of naming the next big thing in sex drugs. Some leadership I'd show.